Natural Warriors
Finally, Nature Has a Hero
When author Leslie Landis penned her first fiction fantasy tale of a superhero for Climate Change, she needed help bringing her vision to life. The CHENDELL Series aims to shine a spot light on one of today’s most pressing issues — Climate Change. Through the book’s supernatural protagonist, the author brings the topics of ecocide to the forefront of the minds young adult readers. Leslie completed her manuscript in early 2018. Later that year she became even more inspired by the activism of environmental activist Greta Thunberg and her Fridays for Future, Youth for Climate, Climate Strike and Youth Strike for Climate. Wanting to join that conversation and raise even more awareness to CHENDELL’s message With a Net was able to attract a producer and two established environmental activist/actors to voice the audiobook.
Our team collaborated with Landis on every aspect of the packaging, formatting and promotion of her book from inception to completion. In addition, With a Net co-executive produced the audiobook narrated by Adrian Grenier and Alicia Silverstone, scheduled for release on Earth Day 2020.
Yielding Yin and Yang
Bringing a completely new fictional character to life in print and online requires an enormous amount of patience, imagination and artistic vision. With a Net interviewed a wide variety of artists and designers in search of the perfect one who could ‘mind meld’ with the author and bring her vision to life. Together, we co-produced the cover art, website graphics and social media content and Amazon listing for this trailblazing Climate Change Crimefighter tale.
Voices of Reason
With a Net was able to attract some major Hollywood talent to this gripping tale by an unknown author. CHENDELL: A Natural Warrior audiobook is narrated by two actors who are not only well known for their work in TV and Film, but who are also two of the greatest voices in climate change activism today. The male protagonist in the book, Jamie Chen is brought to life by the 2018 UN Ambassador to the Environment — Adrian Grenier and the female protagonist Robin Dell is voiced by vegan actress, environmentalist and animal rights activist Alicia Silverstone.
“Thank you to With a Net, who went beyond the call of duty with their caring nature, indefatigable support and professional guidance.”
— Leslie I Landis, Author, CHENDELL: A Natural Warrior
More Buzz Than Bees
In anticipation of the book launch, we worked on building a community of followers concerned with climate change. This included digital ad buys, influencers collaborations and working with additional young adult literary specialists to increase awareness. In five months we garnered over 2.5 million paid ad impressions and secured 55 posts from 39 social media influencers.
On the creative side, With a Net also packaged an eye-catching promotional kit to attract media and more influencers to feature the book on their social media feeds. In addition to the paperback and audio book on a recycled thumb drive, each kit comes complete with a CHENDELL branded ‘catch and release’ BugBuster as the author abhors killing anything…even insects.