Above the Curve.
A Raven Learns to Fly
When 11 Ravens hired With a Net, they had a 5-year track record of limited success and very little exposure in upper echelon media publications. We swiftly slipped on our luxury-product-development and brand building shoes, grabbed a table tennis racket and got to work.
The company had a striking name, strong visual identity, and brilliant table designs — game tables for table tennis, pool, poker, billiards, blackjack etc. priced from $10,000 up. What they needed was strategic infrastructure to help them get these status-symbol tables to market and some serious buzz to make this discerning market take notice.
Buzz and Beyond
With a Net secured editorial placement for 11 Ravens in Town & Country, Departures.com and Robb Report, a leading voice in the global luxury market, who featured the 11 Ravens Avettore table as a ‘must have’ in their Holiday Gift Issue. We also secured a partnership with Coastal Living Magazine to create and feature a new Hamptons model, we helped to conceive, in the the Coastal Living Hamptons Show Home. This partnership resulted in the sale of multiple tables in this coveted enclave. In addition is spawned another partnership with Eleven Madison Park’s pop-up restaurant in the Hamptons where we debuted the first outdoor table we suggested be designed.
With a Net orchestrated and produced a strategic endorsement by Liverpool FC superstar Steven Gerrard. As the icing on the cake, as a result of our efforts, 11 Ravens was invited to build a custom table for the “Ellen Degeneres Show” that was featured in the Netflix Series “My Guest Needs No Introduction” starring David Letterman.
Extraordinary marketing instincts as applies to the luxury lifestyle marketplace are not easy to find. As a unique brand-building adviser and marketer, Armella Stepan and her team at With a Net are gifted in every one of those ways. From the inception of their relationship with 11 Ravens, LLC, the company's sales increased exponentially as did the general awareness of the brand within the luxury sector.
— Michael James Jackson, former co-founder, 11 Ravens
Game Changing
Starting with the notion that no matter the product price tag, a successful business must be viable from point A to point Z, With a Net went far beyond crafting that critical product-to-market pipeline which included customized basics like meaningful marketing materials, social media presence and PR strategy. We also coached the founders through multiple aspects of running the business including workflow, staffing, accounting, and sales. We also introduced 11 Ravens into the lucrative world of supplying game tables to hotels by finding and hiring key sales reps and getting the company on the radar of the right interior design firms…11 Ravens was quickly flying high.